SATOMI
KAWAKITA
JEWELRY
Business Location
NY, USA / Tokyo, Japan
Development Area
Data Analysis
PR Marketing
Brand Identity
Industry
Jewelry
Impact
Contributing to women-owned handmade ethical jewelry
Contact
WHAT WE CO:DESIGNED
Service Outcome
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Data Visualization & Business Strategy Consultation
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Market Positioning & PR/Marketing Strategy Consultation
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Brand Identity Analysis
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SKJ & ME: Satomi Kawakita Jewelry’s 15th Anniversary Interview Series
HOW WE CO:DESIGNED
Methods
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Analyzed and visualized the company's inventory analysis, sales by product over time to inform sales trends.
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Discussed the company's direction in terms of operation, production and sales.
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Conducted competitor analysis in the jewelry industry in NY, built personas, conducted user interviews, mapped the customer journey, and analyzed insights to develop effective branding strategy and PR/marketing strategy.
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Interviewed 20 people including the founder’s friends, loyal customers, retail partners and employees to understand the brand’s core values and identity. Created interview-based content and featured them on the company’s website, social media, and newsletter.
PROJECT
SKJ & ME:
Satomi Kawakita Jewelry 15th Anniversary Interview Series
To commemorate the 15th anniversary of their brand’s establishment in New York, we conducted interviews with approximately 20 key stakeholders who have supported Satomi Kawakita Jewelry over the years—including the founder’s friends, loyal customers, retail partners, and employees.
Through these interviews, we understood their thoughts on the brand and their personal connections to it. To share these stories and strengthen the brand, they launched a dedicated "SKJ & ME: Customer Voices" page on their website, featuring the interview articles. They also shared the content via Instagram and their newsletters.
ABOUT
Satomi Kawakita Jewelry, founded by Satomi Kawakita, a former diamond setter, in 2008, is a celebrated fine jewelry brand in NYC. Starting small in Union Square, it now boasts a TriBeCa showroom and a Tokyo store. Each piece reflects the founder's refined aesthetic and commitment to impeccable craftsmanship, using responsibly sourced materials. Ethical sourcing and conflict-free materials have been central to their ethos since inception, aligning with their dedication to environmental and ethical responsibility.
SDGS
United Nations Sustainability Development Goals
Satomi Kawakita Jewelry is supporting the following four UN Sustainability Goals. By co:working with her business we aim to increase the overall impact of her products on the people and planet.
