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STERRATO
BREWERY

Business Location

Chiba, Japan

Development Area

Global Market Research
User Interviews
Brand Identity 
Global Business Expansion Support

Industry

Beverage

Impact

Supporting regional economic revitalization and contributing to Japanese craftsmanship through global business expansion

Contact
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WHAT WE CO:DESIGNED

Service Outcome

  • Market Research Report on the Beer Industry in the US and the World 

  • Listing Potential Collaborators and Buyers in NYC

  • Insights Report Based on Ethnographic Research, User

  • Interviews, Persona Building and Stakeholder Mapping

  • Brand Identity & Design (Logo, Label Design, Menu Design, Marketing Materials Design etc.) 

HOW WE CO:DESIGNED

Methods

  • Developed a market research report on the US and global beer industry, leveraging data from government sources, industry associations, and other key references to analyze market trends and developments.

  • Conducted in-depth interviews with NYC restaurant owners, chefs, diners, and beer experts, creating personas and stakeholder mapping to identify key needs, challenges, and industry dynamics in the US beer market.

  • Designed the brand logo, product labels, and brand guidelines to establish a strong brand identity in the US, informed by UX research and analysis.

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PROJECTS

Market Research Report

Developed a market research report on the US and global beer industry, leveraging data from government sources, industry associations, and other key references to analyze market trends and developments.

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Listing, In-depth Interviews & Insights Report

Created a list of stakeholders for their target audience,  interviews to find the key insights and competitor analysis. 

Based on the interviews and ethnographic research we conducted, we created an insights report. We developed personas and stakeholder mapping to identify key needs, challenges, and industry dynamics in the US beer market.

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Brand Identity & Designing Marketing Materials

Designed the brand logo, product labels, and brand guidelines to establish a strong brand identity in the US, informed by UX research and analysis.

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ABOUT

Sterrato Brewery is a craft beer brand launched in Chiba, Japan, in collaboration with the local community. The brand focuses on “Made in Japan” craft beer, traditional wooden barrel brewing methods, and beer pairings with Japanese cuisine, especially with sushi. Additionally, the brewery is developing a guest house in the building where the brewery is located, offering both domestic and international tourists an opportunity to enjoy locally crafted beers.

 

The name “Sterrato,” meaning “dirt road” or “unpaved path” in Italian, evokes a sense of rustic charm and adventure. It reflects the company’s bold journey to create a new, innovative pairing between craft beer and Japanese food—offering an alternative to sake while staying true to the authenticity and tradition of Japanese craftsmanship in brewing.

 

Sterrato Brewery is also a registered participant in the "Furusato Nozei" program, a Japanese tax initiative that allows individuals to contribute to their hometowns or regions of choice. In exchange, donors receive partial tax deductions and often local products as a gesture of appreciation. Through this program, the brewery plays an active role in regional revitalization, enhancing both community support and cultural engagement.

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SDGS

United Nations Sustainability Development Goals

Sterrato Brewery is supporting the following two UN Sustainability Goals. By working with the company we aim to increase the overall impact of their products on the people and planet.

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