BIOMASS
RESIN
Business Location
Tokyo/Fukushima/Niigata/ Osaka/Kumamoto, Japan, China, Vietnam
Industry
Biomass Plastic
Development Area
Global Market Research
User-Centric Research Trend Analysis
Brand Awareness
Impact
Combating marine pollution, global warming, and food loss, addressing domestic agricultural issues and promoting regional revitalization.
Contact
WHAT WE CO:DESIGNED
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Market Research Report
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Insights Report
Service Outcome
HOW WE CO:DESIGNED
Methods
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Created a market research report on the biomass plastic industry in the US based on data from the US government, industry associations, and other sources to help them understand market trends and developments.
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Conducted fieldwork research on waste management systems in the US, persona building, and interviews with potential customers and stakeholders to uncover the insights.
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Conducted an ideation workshop with high school students from across the US who aspire to become entrepreneurs, using the company's sample products to think together about how to use, sell, and brand them in the US market.
PROJECT
Market Research Report
We created a market research report to provide insights into the trends and developments of the bioplastics market in the US, based on reliable data from US government agencies and industry associations.
Insights Report
We conducted competitive analysis in the US, field research, persona development, and interviews with potential customers and stakeholders, and compiled a report summarizing the insights.
Ideation Workshop
We conducted an ideation workshop with aspiring high school entrepreneurs from across the US, using the company’s sample product to explore potential uses, sales strategies, and branding approaches for the US market.
ABOUT
Founded in 2005, Biomass Resin Holdings has been at the forefront of biomass technology and environmental sustainability. Specializing in environmentally friendly plastics like "Rice Resin," a biomass plastic derived from rice, and "Neoryza," a biodegradable rice-based plastic, the company addresses global issues such as marine pollution, global warming, and food loss. Additionally, it tackles local social issues, including agricultural challenges and regional revitalization, in collaboration with group companies across Japan.
Guided by the principle "Plastic innovation for tomorrow," Biomass Resin Holdings is dedicated to creating an inclusive organization that meets societal needs from Japan to the world.
SDGS
United Nations Sustainability Development Goals
Biomass Resin is supporting the following five UN Sustainability Goals. By working with the company we aim to increase the overall impact of their products on the people and planet.
